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 "The buying behavior of final consumers - individuals and household who buy goods and services for personal consumption"

                                           ____ (Philip Kotler)____

   In marketing world, understanding consumer behaviour has become very important for business. Customer behavior refers to the study which analyzes how consumers make decision about  wants, needs, buying or act with respect to a product, service or organization. It is very useful for companies to identify oopportunities which have not yet been met.

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  1. B.M.Hasini Ishara Balasuriya - 959April 21, 2021 at 12:34 PM

    most useful this paragraph and i can improve my knowledge about Maslow's hierarchy needs.

    ReplyDelete

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